OUR VISION

Our marketing students and graduates will be highly sought after professionals. They will be entrepreneurial, socially responsible, culturally sensitive and globally aware. We will achieve this through excellence in strategically aligned teaching and research and through our continued commitment to connecting with, and serving, the needs of not-for-profit and for-profit organisations, industries and community stakeholders in the western region, Australia and overseas.

CUSTOMISED LEARNING EXPERIENCES

Our marketing courses and research are supported by VU's practice of active engagement in communities and lifelong learning. We aim to customise student learning experiences around course choice, learning support, student advice and student leadership to best meet their current needs and future aspirations. Our teaching and research is underpinned by key philosophies, including:

• Learning in the Workplace and Community
• Enhancing Student Success
• Internationalising our Teaching and Research
• Workforce Futures
• Opportunities and Aspirations of the West

OUR COURSES

Our undergraduate and postgraduate level courses are aimed to develop graduates who have the skills, knowledge and ability to undertake a range of tasks related to marketing and its management, including its planning, implementation, control and evaluation.

Graduates are familiar with the principles and practices of brand management, consumer behaviour, marketing communications, marketing research, marketing strategy and channel management.

Our graduates are critical thinkers, computer literate, culturally and socially sensitive and have strong numeric and statistical skills and an understanding of the importance of marketing in an ethical and socially responsible manner in an increasingly globalised marketplace.

Our marketing courses can be combined with: international trade, event management, music industry, retail, tourism and hospitality.

Our Postgraduate marketing courses operate on levels 9, 10 and 11 of the City Flinders Campus, opposite the Flinders Street train station.

OUR STAFF

Our marketing staff are engaged in cutting-edge teaching and research. Our staff actively review the course content. Problem-based learning, process writing, online technologies, the case study method and applied learning feature prominently in our courses. We use industry-based software, such as Asteroid from Roy Morgan and XSight from QSR in our marketing units. Our staff bring their research into our courses which ensures our curriculum is contemporary and at the forefront of marketing education.

OUR RESEARCH STUDENTS

Staff in the marketing area are supervising a number of Masters, PhD and DBA students. Topics include: Branding in the Indonesian MICE Sector; The Role of Cultural Friction in the Tourism Sector, Consumer Behaviour and Mixed Emotions, Marketing Orientation in Multinational Organisations and Online Shopping Behaviours in Saudi Arabia. Our Faculty provides excellent conditions for students including access to funding and opportunities to attend conference and professional development training and activities.

COURSE INFORMATION

Postgraduate Marketing at VU [pdf]
Undergraduate Marketing at VU [pdf]

MARKETING STAFF CONTACT DETAILS

Post-graduate course entry: Dr Leanne White
Contact email: [email protected]

Undergraduate course entry
Contact email: [email protected]

For research degrees: Associate Professor Anne-Marie Hede
Contact email: [email protected]

Visit the Victoria University website.