As the largest and most diverse marketing department in New Zealand we strive to create an environment where the pursuit of excellence is both fun and rewarding. We are lucky that many of our staff bring a diverse range of academic and practical industry-based experience to the department both from New Zealand and overseas. You will be working with staff who are world class researchers and are regularly recognised as top quality teachers. We pride ourselves on the scope of the papers offered, so if your interest lies in advertising, sports marketing, consumer behaviour, strategy, tourism, product management, innovation, international marketing, branding and more, Otago is the place for you.
The research and supervision expertise of our staff are highlighted below. If you wish to pursue a postgraduate qualification in marketing at Otago and the 'fit' is right please get in touch (email, phone, Skype or mail) with one or more of us. We have a wonderfully diverse group of talented post grads that you will enjoy being a part of.
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Dr Rob Aitken
- Marketing education
- Children's consumption
- Advertising effectiveness
- Service-dominant logic
- Branding
- Symbolic consumption
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Assoc Prof David Ballantyne
- Service-dominant logic
- Relationship marketing
- Internal marketing
- Chaos & knowledge management
- Services marketing
- B2B marketing
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Dr Sergio Biggemann
- Industrial marketing
- B2B relationships
- Supplier-buyer collaboration
- Retailing
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Mr David Bishop
- Not-for-profit marketing
- Product & brand management
- Pricing & distribution
- Marketing of professional practices
- Sales & sales management
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Assoc Prof Ken Deans
- Internet marketing
- IT in marketing
- Services marketing
- B2B Marketing strategy
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Dr Shelagh Ferguson
- Tourism marketing
- Consumption theory
- Interpretive & ethnographic research methods
- Identity & narrative consumption
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Dr Alexandra Ganglmair
- Consumer behaviour
- Post-consumption investigations
- Emotions
- Quality of life
- Scale development
- Rasch modelling
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Assoc Prof Juergen Gnoth
- Consumer behaviour
- Tourism services marketing
- Place branding
- Marketing ethics
- Tourism behaviour
- Ethical issues
- Experimental designs
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Prof Brendan Gray
- International entrepreneurship
- Youth entrepreneurship
- Social entrepreneurship
- Corporate reputation
- Social responsibility
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Dr John Guthrie
- Retailing
- Sports marketing
- Selling & sales management
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Dr Robert Hamlin
- Science of low involvement consumer decision making
- Package based communications
- Point of sale marketing strategy
- Commercial application of the philosophy of science
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Dr James Henry
- Industrial communication
- B2B marketing
- Pricing policies & practices
- Education choice
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Prof Janet Hoek
- Social marketing
- Marketing regulation & public policy (especially food marketing, prescription advertising, alcohol promotions & tabacco)
- "Green" marketing
- Consumer deception
- Survey research, especially question wording
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Dr David Holdsworth
- Consumer behaviour
- Behavioural genetics
- Conjoint & choice modelling techniques
- Tertiary education marketing
- Sustainable business practice
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Dr Andrea Insch
- Place branding
- Food marketing
- Corporate social responsibility
- Marketing organisation & value delivery
- Australasian business & marketing history
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Assoc Prof John Knight
- Country image
- International marketing
- Branding
- Innovation & new product development
- Crisis management
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Prof Rob Lawson
- Marketing theory
- Consumer behaviour
- Marketing theory consumer behaviour
- Especially topics relating to values, lifestyles, sustainable consumption & energy
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Dr Lisa McNeill
- Fashion marketing
- Luxury products marketing
- Brand image/identity
- Franchising
- Consumer decision making
- B2C & B2B sales promotion
- Ethical consumption
- Segmenting markets
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Mr Phil Osborne
- Competitive strategy
- Theory building in marketing
- B2B marketing
- Market orientation
- Service dominant logic
- Relationship marketing
- Network theory
- Value creation
- Co-created value
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Dr Mathew Parackal
- Quantitative & qualitative research methods
- Internet marketing
- Social issues
- Election research
- Branding
- Forecasting
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Dr Kirsten Robertson
- Consumer behaviour
- Language and advertising
- Violence and advertising
- Real estate
- Perceptions & attitudes
- Social-not-for-profit marketing
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Dr Maree Thyne
- Tourism marketing
- Tourist behaviour
- Consumer behaviour
- Heritage marketing
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Dr Leah Watkins
- Consumer behaviour
- Cross-cultural marketing
- Culture and values
- Cross-cultural research methodology
- Japanese tourism behaviour
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Dr John Williams
- Marketing theory
- Ethics and social responsibility
- Scale development
- Research methodology
- Service dominant logic
- Sustainable consumption
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Dr Ben Wooliscroft
- History of marketing theory/thought
- Reflections on consumption
- Systems & networks research
- Quality assessments & citation studies
- Macromarketing issues & societal marketing
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