The International Journal of Advertising is a leading review of advertising knowledge and marketing communications. It is published five times a year by Warc, in association with The Advertising Association.

A peer-reviewed journal, it welcomes contributions from all over the world and encourages discussion, exchange and cross-fertilization of ideas. The International Journal of Advertising delivers authoritative analysis for both academics and practitioners.

IJA’s international coverage spans:

• Advertising & media
• Public relations
• Direct marketing
• Interactive
• Sales promotion
• Integrated marketing communications (IMC)
• Sponsorship
• Issues relating to advertisers, agencies & target audiences

More information is available at www.internationaljournalofadvertising.com.